Even if your own childhood was marked by dodgy hand-me-downs and patched-up pants, it doesn’t mean your kids need to go the same way. In fact, there’s a whole world of children’s clothes out there so stylish you’ll wish you could fit into them yourself. Here are six kids’ clothing brands to scope out.
With playful designs and quality craftsmanship, the outfits from this Swedish label are designed for kids (or more likely, the parents dressing them) with a fun sense of style. Sizes range from baby to 11 years old; Mini Rodini ships worldwide.
Organic cotton, merino wool, French flax… Hailing from New Zealand, this online store is all about using the finest fabrics to produce elegant, ethically made pieces for boys and girls that will have you quickly jealous of your own kids’ wardrobe. All at reasonable prices, too.
Perhaps a little too farshun for many (hello arty seasonal campaigns and a 10-step manifesto), LA label Animals Observatory does, however, stock the kind of pants and tops you’d happily wear yourself – if they weren’t made for a seven-year-old. If nothing else, check out the epic sneakers they produced in collaboration with Reebok.
This Australian kids clothing brand spins effortlessly cool minimalist pieces from organic fabrics, from onesies and rompers for newborns to drop-crotch track pants for kids up to eight. And a sure money-saver – most of Huxbaby’s pieces are gender-neutral, so perfect hand-me-downs whatever the situation.
Encourage your kids to go full bo-ho with that essential hip accessory – the hat. The milliners at fallenBROKENstreet have created a Mini-Me collection featuring the full gamut of scaled-down headgear, from a corduroy deerstalker to a jet-black fedora.
From cockatoo-print sweaters to polka-dot dresses, homegrown kids clothing brand Goldie & Ace push a whimsical vibe that’s cool and cute in equal measure. An on-trend 80s-inspired collection, Almost Famous, will have your kids dressing as if they’ve just stepped off the set of Stranger Things.